The continuing merging of traditional broadcast services and the internet media services is usually called ‘convergence’.
Increasing convergence has led to changes to the ways in which these media services are used by consumers and provided by operators. This has created both opportunities and challenges.
In 2013, the European Commission adopted a Green Paper called Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values . The purpose of the paper was to spark public discussion on the implications of the on-going changes to the audiovisual media landscape.
The Green Paper invited stakeholders to share their views on the following:
The changing media landscape;
Borderless internet and its impact on the market;
Interoperability and infrastructure;
implications for EU rules.
The consultation was completed in 2013. In September 2014, the Commission published a feedback document and an executive summary of the replies .
The European legislation most likely to be affected by follow-up to this Green Paper is the Audiovisual Media Services Directive (AVMSD).
The Commission launched a public consultation seeking feedback on the operation of the current framework under the AVMS Directive on 6th July 2015.